President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Open Plan Workplaces

Open Plan Workplaces are the preferred configuration for many companies these days. They provide an unprecedentedly collaborative environment for brainstorming and decision making. Open Plan Designs allow users to openly communicate with others within the company. Describing a floor plan that focuses on open spaces rather than cramped, confined rooms such as private offices, open plan designs are deliberately designed to foster more levels of social interaction between employees. Open Plan Workshops, one such example of this new type of workspace, are being used worldwide to great success.

The most important thing about any workplace is its seating allocation. It is well known that open plan offices are often designed to be flexible in order to maximise the flow of communication between staff. This facilitates a greater level of cross-functional communication, both within the work place and off-site. The majority of businesses recognise this and use commercial space planning services to ensure that they have an effective and efficiently aligned seating allocation so that people can easily move between areas of the office.

Many businesses use their commercial space planning services to create open plan offices that are designed in a manner that maximises the amount of natural light available through the windows. Natural light plays an important role in maximising the productivity of staff. It is also thought that open plan offices help to prevent negative feelings towards staff due to small working space and poor visibility. Many organisations recognise the need to maintain a positive working environment and have embraced open plan office layouts and design.

Open plan workplaces enable a greater degree of flexibility. It is possible to alter the layout of the office, depending upon your needs and your business. One of the most common reasons for an open plan layout is that it allows for a higher level of employee engagement. Staff members are able to communicate with one another easily and quickly. This type of layout is also able to save on expenses as employees do not have to pay for the cost of materials over and above their salary.

Open plan worktops are usually made from tempered glass. These are stronger than traditional materials such as granite, limestone and marble and so provide a higher degree of safety. They are also available in a wide range of styles and colours, including contemporary designs and traditional slab and base units.

Slab and base units are manufactured from different types of material. Base units are generally made from stainless steel. Slab materials include tempered glass, granite and limestone. There are several styles and colours available when it comes to slab materials. Examples include natural slate, oak, sandstone and ceramic.

The choice of flooring can make a real difference to the overall look and feel of any open plan office. Many of the designs available have wooden paneling and other features. It is advisable to discuss with your supplier the different wood options available. For example, some materials require the worker to use specialised footwear when entering and leaving the office. These floors will also need to be maintained to a high standard, which may mean that the supplier you select has excellent quality timber.

When it comes to colour, there are many options available. Most office designs come in neutral colours such as cream, grey and white. However, if you want to add a bit of character to your workspace, you could try looking at some of the bolder colours or even funky wallpaper. Whatever colour you choose, the worktop should blend seamlessly with the walls and other furniture in the room.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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